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Beauty & Wellness

Exceptional care on a hyper-local basis

Taking a community-focused approach to the ecosystem of beauty & wellness, our brands have scaled through additional locations and expanded product offerings, while continuing to provide exceptional care on a hyper-local basis.

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Rudy's shower products in a shower.
Black and white picture of a man getting a haircut at Rudy's.
Storefront of a Fellow Barbershop.

Brands

Press & Accolades

Fellow Barber Pens Deal to Merge with Rudy’s Barbershops

Fellow Barber, a New York-born chain of elevated barbershops, today announced an agreement with Sortis Hospitality, Inc. (OTC: SOHI) ("Sortis”) that will merge the grooming company with Seattle’s iconic Rudy’s Barbershop (“Rudy’s”). This merger will elevate the barbering industry and empower its combined workforce. It also aligns Fellow Barber with original lifestyle brands with purpose and impact. The Sortis team is building a platform that enables sustainable growth, cultural equity, and scalable innovations for brands with things to say.

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This iconic barbershop just launched a line of shower products that gives back to homeless youth

Rudy’s Barbershop is bringing some much-needed inclusion to the hygiene and beauty industry by expanding from fresh fades at the shop to impressive hair and body products that are equally appealing to men and women.

Learn More

The Barbershop Renaissance and Men’s Grooming Revolution, According to Fellow Barber’s Sam Buffa

Buffa’s creation quickly morphed into Fellow Barber’s first shop on the Lower East Side of Manhattan in 2006. The goal was the same: to open a spot for the modern man who was seeking the communal atmosphere and grooming rituals of an old-school barbershop, but also had a desire for higher quality standards for hair techniques and styling. In fact, Buffa is credited as the man who pioneered the thriving barbershop renaissance we see today.

Learn More
A man getting a haircut at Fellow Barber.Rudy's brand bottles of shampoo, conditioner, and body wash.An empty barber chair at Fellow Barber.

Fellow Barber Pens Deal to Merge with Rudy’s Barbershops

Fellow Barber, a New York-born chain of elevated barbershops, today announced an agreement with Sortis Hospitality, Inc. (OTC: SOHI) ("Sortis”) that will merge the grooming company with Seattle’s iconic Rudy’s Barbershop (“Rudy’s”). This merger will elevate the barbering industry and empower its combined workforce. It also aligns Fellow Barber with original lifestyle brands with purpose and impact. The Sortis team is building a platform that enables sustainable growth, cultural equity, and scalable innovations for brands with things to say.

Learn More
A man getting a haircut at Fellow Barber.

This iconic barbershop just launched a line of shower products that gives back to homeless youth

Rudy’s Barbershop is bringing some much-needed inclusion to the hygiene and beauty industry by expanding from fresh fades at the shop to impressive hair and body products that are equally appealing to men and women.

Learn More
Rudy's brand bottles of shampoo, conditioner, and body wash.

The Barbershop Renaissance and Men’s Grooming Revolution, According to Fellow Barber’s Sam Buffa

Buffa’s creation quickly morphed into Fellow Barber’s first shop on the Lower East Side of Manhattan in 2006. The goal was the same: to open a spot for the modern man who was seeking the communal atmosphere and grooming rituals of an old-school barbershop, but also had a desire for higher quality standards for hair techniques and styling. In fact, Buffa is credited as the man who pioneered the thriving barbershop renaissance we see today.

Learn More
An empty barber chair at Fellow Barber.